Merchants across sectors are always striving to increase their conversion rate and cater to consumers who are craving a more seamless purchasing experience. Accepting payments should be as smooth as possible, and solutions such as payment links are a great option for processing transactions and optimising conversion rates.
What is pay by link?
Pay by link is a straightforward and secure way to get paid through a simple payment link. Merchants can generate this payment link through their payment service provider’s back-office and then send it to customers via various channels. In essence, when customers click on that link, they’re redirected to a secure payment page where the payment amount is predefined, and they only need to enter their card details to complete the transaction. This simplifies the payment process for your customers, while also requiring zero to very little development or integration work on the merchant’s end.
Pay by link types
Merchants can typically send payment links via email or SMS. The merchant generates the payment link on the virtual terminal in their back-office and then sends it to the customer, so the latter doesn’t share his sensitive card details over the phone. Instead, they enter their card details in the payment page associated with the payment link. This additional step in the customer journey increases the security of the phone transaction.
Which merchants could benefit from Pay by link?
Merchants who handle phone transactions could greatly benefit from Pay by link and minimise the risk associated with taking payments over the phone. This could be particularly beneficial for businesses such as, retailers, travel agencies, hotels, florists, catering companies, restaurants, takeaways and online shops, to name a few. With Pay by link, you can accept online payments even if you don’t have a website or web shop, saving you significant financial and operational resources in the payment flow. On top of that, B2B businesses can improve their cash flow by giving their customers a quicker and simpler way to pay their invoices.
Pay by link with emerchantpay
Pay by link can be used by merchants across sectors, no matter the amount of the payment. You can easily create a payment page through our gateway back-office and then generate a payment link which you can share with customers via email or SMS. You can even set up payment reminders if a customer chooses to pay later, offering greater flexibility to consumers. After the link is generated, you can embed it in whichever channel you prefer. Once your customer makes the payment through the link, you will be notified about the payment status so you’re always in the loop. Options for your payment links include currencies, customised email and SMS notifications, confirmation emails and link expiry dates, among others.
Takeaway
Pay by link is a reliable, convenient and secure way to get paid by consumers and businesses alike. Merchants handling
telephone transactions can benefit from this solution, while this payment channel opens up a whole host of opportunities for businesses of all sizes, across sectors.
Ready to streamline your payments? Reach out to our payment experts today and collect seamless payments through Pay by link.