When almost every industry has been affected by proceleration – the acceleration of acceleration – creativity and seamless customer experiences are bound to come out on top in the last year. But where do you start in adapting your customer journeys, and what technologies and strategies will get you there?
In Part one, we defined what omnichannel retail is, discussed how omnichannel customers are more valuable and outlined eight key questions to get your new omnichannel strategy going.
Part two, The new world of windows shopping: The innovations in omnichannel takes a look at the value that retailers have been creating for their customers through omnichannel experiences. The traditional boundaries of channel marketing and how consumers expected to engage with your brand have dissolved.
In a 2019 global survey by Statista, nearly 50% of eCommerce decision-makers considered the omnichannel strategy very important, while 31% considered it somewhat important. According to a 2020 report from Growth Intelligence, some 85,000 UK businesses launched online shops between February and June 2020, with businesses in fashion and apparel leading the way.
It is essential that businesses develop an omnichannel experience to bridge the gap between their physical and online windows. And it must be specific to the needs and expectations of their consumers.
In this series, we look at how the customer has become the channel through the acceleration of eCommerce – rather than the windows they are browsing – since the beginning of the pandemic in 2020. We also conclude the series with actionable strategies for securing brand loyalty, creating a unified approach to retention, and how to make your payments journey the first step, not the last, in your new customer journey.
Download your copy
Click the link to download your copy of Part two and learn:
- Industry use cases of how brands are redefining their brand value in omnichannel retail.
- New technologies that are helping reduce the number of item returns and cart abandonment rates.
- The future of brick-and-mortar stores across retail industries.
- What consumers say it takes to love a brand today.
- How payments have become the first step, not the last, in your new omnichannel customer journey.
How emerchantpay can help
If you’re looking to make the transition from basket to payment seamless, we’re here to help make that happen. At emerchantpay, we enable businesses everywhere to create a sleek and engaging payments experience for consumers anywhere.
Get in touch with our team and discuss how you can create an omnichannel strategy for your business that makes payments the start, rather than the end, of your customer journey.