Regional roundup 2021: Germany kicked off our new series of reports, all of which take a look at the relationship between eCommerce and payments across core markets in 2021. Next up, we will be exploring what the UK has to offer new and existing businesses that are planning to develop their digital operations in this region.
The UK is the largest eCommerce industry, in terms of revenue, in Europe and ranks fourth globally. With insights into internet and mobile penetration and the levels of online shopping activity in the UK, businesses can learn how to adapt their offering to effectively target British consumers. We outline key demographics in the UK and suggest strategies that are tailormade to cater to the unique preferences of potential target audiences.
In this report, we discuss the changes that the UK is currently going through, including the impact of Brexit and the pandemic and how this is likely to shape the future of eCommerce. Although the long-term effects are still unclear, we look at how these major changes have already caused shifts in the way consumers like to shop and pay. 90% of the British population were online in 2020, indicating that digital plays a critical role in the shopping experience for this market. Businesses should look to incorporate popular digital payment methods into their offering as well as optimise for the UK’s anticipated mobile commerce boom.
Our Regional roundup 2021: United Kingdom report details key enablers that will help accelerate your eCommerce growth in the UK. Tailored audience insights enable you to build an effective strategy that can boost conversions and drive more revenue.
Download your free copy to access:
- Data-driven payment insights
- Region-specific eCommerce tips
- Core demographic and consumer data
At emerchantpay, we offer a range of solutions that can help online retailers to operate in a more efficient and cost-effective manner. To find out more about our services, please contact us.