We’re concluding our series, for now, at our final destination of our regional eCommerce and payment tour with India.
Other destinations along the way we explored included Germany, the United Kingdom and Benelux. In each report, we’ve looked at how eCommerce has grown in recent years, how COVID-19 has impacted these regions and what we expect it will look like in the future to help businesses looking at expanding in these markets.
Adoption rates are high
Over the past five years, the pace of change in India has been rapid. The eCommerce market has seen a massive uptake in the last few years, and this fast rate of adoption is set to continue. As more consumers have turned to online shopping due to the pandemic, the Indian eCommerce market shows no signs of slowing down. We look at the most significant changes in consumer behaviour and how you can shape your strategy to appeal to a dynamic target audience.
Trust in digital payments is growing
When it comes to payments, Indian consumers largely prefer local payment methods, but there is a growing trend for digital options. Our report explores the top preferred payment methods for Indian consumers and how leveraging these solutions can help businesses successfully expand into this market.
Mobile and digital payments are fuelling the eCommerce boom and implementing an approach that reflects these preferences can help increase conversion rates and generate more revenue.
Download your copy
Our Regional roundup 2021: India report provides an overview of the eCommerce landscape and provides valuable insights for businesses looking to expand their digital presence in India.
Download the report and learn:
- How online consumer profiles and spending trends will evolve as trust grows in digital payments
- Which industries are showing the biggest opportunity in economic impact post-lockdown
- How buyer penetration and internet usage are key identifiers for eCommerce optimization