Popular in both the UK and USA, Father’s Day provides a host of eCommerce opportunities. The great thing about this occasion is that any merchant can make the most of it, whether they’re just starting out or are an established name in the retail industry. In this blog post we’ll show you just how big online shopping for this occasion is, along with suggesting ways that you can stand out when it comes to selling.
The opportunity
The audience reach of Father’s Day should not be underestimated. According to muchneeded.com, three-quarters (75%) of men on average – in the UK and USA – will celebrate the occasion in 2019. In addition to this, not much less than a third (29%) of purchases related to the event will be made online. Meanwhile, 28% of people will buy something for their husband. This shows how big of a customer pool merchants have to potentially engage with their brand.
In terms of money, muchneeded.com reports that over $460 million on average is spent on gifts alone. Meanwhile, $52 million is spent on cards and things to wrap presents in. While this is a fraction of the figures for Mother’s Day, it does show that Father’s Day is more popular than some might think.
What should I sell?
Customisable shirts, mugs, cards and beer glasses all have great selling capabilities. However, it’s also important to remember that most outlets will sell similar products. In a bid to stand out, you might find it useful to offer all of these in a bundle package.
By doing this, your biggest pull to online shoppers is that they don’t have to purchase each of these items individually and therefore save a lot of time.
If you’re a fashion outlet, it could also be wise to focus your advertising spend on your menswear. muchneeded.com also mentioned that 9% of consumers will buy something for their son, while 6% will make a purchase for their brother. With these points in mind, you might find that directing your campaign towards men’s clothing of all ages – rather than just adults – gains more traction.
Gift cards are also very popular at this time of year. The same report states that sales for this amenity total around the $2 billion marks. If you have a brick-and-mortar outlet in addition to your website, it’s therefore important to enable the acceptance of these on your website too.
To summarise…
While it’s true that Father’s Day isn’t as popular as Mother’s Day, it’s still a significant occasion in the calendar and great for business too. While creating campaigns that target people buying items for fathers, it’s important to remember that brothers and grandfathers also receive gifts. Considering the striking popularity of gift cards, you should ensure that both of your on and offline outlets accept this payment option with ease around this time of year.
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