The payments eco-system is rapidly changing, and gambling operators may find it challenging to keep up with customer demands, changing regulation or tech investment. According to emerchantpay’s research, 70% of gambling operators feel pressure from within their organisation to improve payments performance. That’s a number not easy to overlook.
What is payments performance and why does it matter?
We’ve heard about performance a million times, probably because it matters. Especially in payments. Online gambling operators need to keep a close eye on their performance regularly. On average, only 51% of gambling operators perform at least monthly audits across key payment performance areas. The areas which are most likely to perform audits are managing chargebacks efficiently (62%) and analysing fraud data to set better rules (60%).
But that’s not to say that payment professionals in gambling do not correlate their payments performance with the business’ earnings. 76% of gambling operators believe they could increase their revenue by better-leveraging payment data. At the same time, a mere 8% of gambling professionals feel that they’re in a position to leverage their insights and make data-driven decisions. These figures shed light on why monitoring payment infrastructures should be a priority for an online business, across every sector.
Impediments to payments performance, according to gambling operators
When we asked gambling operators what their biggest challenges in payments were, they replied fraud and security, managing localisation of payment methods and keeping up with customer demands. They also stated that a barrier that’s keeping them from investing more in payments performance optimisation is the burden of regulation and lack of in-house resource. 80% of gambling operators think that it’s difficult to find highly skilled payments professionals.
How can emerchantpay help?
The research findings highlight the importance of a trusted strategic payment partner for gambling brands. Prioritising payments performance can help drive game-changing commercial results. As a global payment service provider, emerchantpay supports gambling brands to adopt a strategic approach and make data-driven decisions. Working with a trusted payments partner could enable gambling operators to analyse and interpret payment data in a coherent and accessible way.
Anti-fraud solutions
Working with a payment service provider that offers a variety of expert fraud screening solutions is key when looking to maximise your acceptance rates and manage risk. With our cutting-edge rule-based risk engine, you can access hundreds of data points for smart and accurate real-time decision making, with 24/7 performance monitoring and fraud risk mitigation.
Let your customers pay the way they want
Make it easier for your customers across the globe to pay by offering a wide range of popular payment methods, including local APM’s, Pay-By-Link, MOTO and credit cards. Powered by our advanced payments platform, you can accept multi-currency secure payments from players throughout the globe.
Increase your payments performance
Offer personalised customer journeys with frictionless processing from start to finish and boost your revenue. Our payment experts and risk analysts can help you optimise your payments performance in key areas such as reducing false positives, ensuring you have sophisticated MID set up and managing chargebacks. We designed our payment efficiency programme with a focus on improving your overall payment offering, from cashier to secure deposit and withdrawal options.
The takeaway
We know that finding the right online payment partner is a key decision that operators can no longer gamble on. We have designed our unified payment platform focusing on frictionless customer experience using our solution. This means that you will be leveraging our PCI level 1 trusted payment gateway to process payments. This way the merchant is able to control the customer journey entirely without the PCI burden as that resides with the payment service provider.
emerchantpay enables gambling operators accept seamless payments through our robust gateway and acquiring solutions. Get in touch with a member of our team to find out more.