Business and love don’t always go hand in hand, but when they do, they can be a match made in heaven.
Pop culture can be a great way to make the most out of trending topics and remain relevant. Love Island, the reality TV show that all Brits love (to hate?) brings an excellent opportunity to capitalise on its fan frenzy, boost your sales and have fun in the process.
We did the hard work for you and summarised the most valuable business lessons Love Island has to offer.
Lesson #1 – Know yourself and your audience
Many merchants craft their business strategy with their products in mind rather than their customers. In business or love, you need to recognise your values and showcase what you are all about. When you have mastered the art of knowing thyself, it’s time to move on to the player across you – be it your prospect customer or potential significant other in the exotic villa of Love Island. Identify your audience and consider why they should resonate with you / your proposition. Walk a mile in their shoes so that you can mould your products or services to their needs. This is the moment when you realise this unique connection between you and your customers; a trusting relationship because you provide them with an experience rather than a transaction. This could translate into loyalty, returning customers and sales growth.
Lesson #2 – How to differentiate from the competition
Life in the real world moves as fast as life in the exotic summer villa of Love Island. Some people are meant to be for each other, but others seem eager to explore what else is on the market. The same goes for businesses. Competitors are often too hungry and won’t hesitate to quash you in their wake. You can only differentiate from the competition by ticking all the boxes. You need to be sure you are going above and beyond for them. Exceed their expectation. Make them feel like they are the centre of the universe. This is a sure way for customers – or significant others – to keep coming back for more.
Lesson #3 – Engagement at multiple occasions is key for boosting sales
Make yourself relatable by always staying on top of your customers’ news feeds. Consumers devour content and they do that 24/7 – not just during your office opening hours. Be active when they are active. By engaging with them, you will declare your presence and create a solid relationship; one where your customers do not only place orders, but also creates a special bond with your products and services.
Lesson #4 – Develop your tone of voice
In a digital ecosystem where everyone can have access to tons of information, it’s important for users to feel that they are part of a pack. A distinct brand of voice drives engagement and a feeling of community. Love Island’s lingo has created a members-only community that shares inside jokes, interacts and communicates with a slang understood from their likes. This creates a memorable experience that has a high potential of driving loyalty as well as engagement and conversions. Ensure that you always maintain a consistent tone of voice throughout your website and media channels.
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