Europe encompasses a unique and fast-evolving payment landscape, heavily influenced by changes in legislative frameworks and soaring internet penetration rates. Moreover, adapting to new trends and understanding customers' new shopping preferences is vital to staying nimble and maximising revenue in the region.
In our latest whitepaper, we are exploring the global economic landscape across the world's main regions. In this infographic, we delve into the current economic landscape in Europe while simultaneously navigating the emerging payment trends across key European countries. Furthermore, we explore customer preferences when making online purchases and offer a comprehensive overview of the region’s eCommerce market, offering merchants valuable insights on how to optimise their payments strategy for the European market.
Europe's eCommerce sector is set to expand significantly during 2024. Our study reveals a surge in digital connectivity across the continent, with over 97.6% of its population now online. Notably, the UK (86%), Germany (83%) and France (83%) are the leading countries for eCommerce penetration rates in Europe. Concerning payment preferences for online shopping, 57.3% of European customers favour credit and debit cards as their primary mode of payment. At the same time, mobile payment methods like PayPal and Apple Pay are also becoming more popular among European consumers.
Our infographic dives into some of the key trends shaping Europe's eCommerce environment over the next few years to help businesses expand their global reach. Download our infographic now to find out how your business can tap into Europe’s flourishing online market.