What is OXXO?
OXXO is both a chain of convenience stores from Mexico and the most popular voucher-based payment solution in the nation. eCommerce shoppers select OXXO at online checkout, which creates an instant voucher with a unique reference.
Shoppers are either redirected from the merchant's website to generate the voucher or receive a link to their payment voucher in their order confirmation email. Such vouchers can be used in one of the over 18,000 OXXO outlets to complete their online purchases or bill payments with cash.
How does OXXO work?
At online checkout, the consumer selects OXXO as their preferred payment method. An instant payment slip is created, including the amount, reference number and other transaction details. The consumer prints the slip or notes down the reference number, as they’ll need it to pay in cash at any OXXO location.
The payment confirmation takes up to a business day. Once the merchant receives payment confirmation, they are able to fulfil the order.
What verticals does OXXO cover?
OXXO is a payment method that can cater to multiple industries, such as gaming, general eCommerce, retail, and travel.
How big is OXXO’s penetration in the market?
The Mexican eCommerce market continues to grow at an impressive rate from US$37.99 billion in 2022 to an estimated market volume of US$86.07 billion by 2027. Research from Americas Market Intelligence (AMI) uncovers that Mexico is among the Latin American countries with the highest penetration of eCommerce, boasting 64 million domestic digital buyers and counting.
The fact that nearly two-thirds (60%) of Mexicans are unbanked and only have access to cash makes OXXO a convenient payment solution for consumers who want to shop online and pay with cash. Besides, more than a third (35%) of Mexicans are used to paying with vouchers and/or cash for their purchases – even if they possess a bank account or debit/credit card. It’s no wonder then that OXXO was among the leading retailers in Mexico in 2021.
Consequently, for merchants targeting Mexican consumers, OXXO is a must-have payment method to offer and boost sales volumes and revenue.
Benefits of using OXXO
There are several benefits of using OXXO, some of which include the following for merchants and consumers alike:
For merchants
- Guaranteed payments – OXXO payments carry a low risk of fraud because customers pay for their online purchases in person at an OXXO store via cash.
- Engage more customers – Accessing this cash-based market where many Mexican shoppers prefer voucher payments can boost your profitability.
- Increase sales – OXXO is a familiar local trusted payment method in Mexico, which can ramp up any merchant’s sales volumes.
- Encourage repeat custom – Supporting a payment option that your target audience knows and trusts can prompt them to buy from your store again.
For consumers
- Trusted payment method
- No credit/debit card required
- Simple, convenient way to pay
Accepting OXXO payments with emerchantpay
No doubt, voucher payments are essential in Mexico, and OXXO is no exception. Therefore, they’re one of the key payment types for any business wanting to seize the opportunities that are simmering in the LATAM region.
A dedicated and knowledgeable payment service provider like emerchantpay can support you with tailoring your payment strategy to regional payment habits. Our local team can offer you 1:1 advisory and insights specific to your target market in the LATAM region. By leveraging these insights, you can make informed decisions while maximising your payment acceptance and revenue.
Ready to integrate OXXO into your payment mix and skyrocket your sales and revenue? Get in touch with our team of payment experts today and learn more.